Universal Analytics will begin turn down in 2023

The new Google Analytics

Be ready for what's next with Google Analytics 4

Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. Read our latest blog post to learn more about the Universal Analytics turn down.

In preparation for the year ahead, we encourage you to start your move to Google Analytics 4 as soon as possible. In order to build sufficient historical data and continuity in Google Analytics, it is essential you create a new Google Analytics 4 property.

SET UP GOOGLE ANALYTICS 4

To get started on Google Analytics 4, we recommend you complete these immediate next steps from the below checklist:

Create a Google Analytics 4 property

Create a data stream

Enable data collection

For more information on how to get started with Google Analytics 4 you can check out our in-depth migration guide.

See you online,

The Google Analytics Team

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