| Hi Agung, Most people buy stuff to solve a problem. If they buy food, they are solving the problem of 'how do I satisfy my hunger / cravings?' If they buy a house, they are solving the problem of 'how do I give my kids more space to run around in?' Or 'how do I cut down my commute to work?' Or some other problem. It's important to be aware of this because when you write ANY form of copy, whether it be for a Facebook Ad, a YouTube ad, or for sales copy, or something else… …You need to be thinking in terms of the solution you are selling, rather than the THING you are selling. Make sure that people can easily imagine how they will FEEL when they have this solution. So if you're listing a product on Amazon, lets say its a vegetable spiralizer… You're not just selling the 'thing'… Something that turns vegetables into 'noodles' You're solving problems, like how keto and other diets that require them to eat more vegetables are boring, and difficult as they have to cut out pasta. You're solving problems like how other spiralizers break or jam easily, etc (or they could worry about that). So you'd use phrasing like: - Never get bored on a low carb / keto / vegan diet again. Make healthy gourmet meals quickly with [product]…
- This product is stronger than ever, our high carbon cutlery grade stainless steel blades make it easy to use for even the toughest of vegetables. Never worry about it breaking down like 'cheap' spiralizers.
You get the idea. If you're promoting an information product, lets say it's on dog training, then you'd use phrasing like: - Who else wants put an end to their dog's aggression, barking, digging, chewing, jumping and other behavioural problems for good?
So the big takeaway from this email, remember people buy solutions to problems, not 'things'. The better you can identify the problem they are trying to solve, and can articulate how it solves it (and how it feels to have that solution), the higher conversions you'll make. Kind regards, | 
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