| Hi Agung, 11 + 11 = 4, 22 + 22 = 16… What comes next? The answer is at the foot of this email. Before getting to the answer, I want to help you to boost your open rates, clicks and sales with… Pattern Interrupts When it comes to writing copy, whether it be for emails, ads or sales copy… …It's super important that you build curiosity as soon as you possibly can. One of the best ways to do that is a pattern interrupt. Here's a quick example of one… 5 "Diet" foods that make you GAIN weight (beware) This phrase could be used as a headline for a sales copy, or as ad text before a [learn more] button, or it could be used as the subject of an email. It could be used at the start of a video ad, but would be reworded to sound right when read aloud. e.g. "Warning… There are 5 so-called "Diet" foods that actually cause you to GAIN weight… Here's what they are…" In this case it's a 'counterintuitive' pattern interrupt. If you're writing youtube ads, you gotta stop the person from skipping your ad, and if you don't create some sort of curiosity within 5 seconds, you're toast. In today's email, I used a "pattern interrupt" subject line… The question being asked is actually a pattern itself. I did that because it's so different to my usual subject lines… …Yet is vaguely related to my email itself too. That I knew it'd get lots of people to open and read this email :) So here's the correct answer… 11 + 11 = 4
22 + 22 = 16
33 + 33 = ? The + is actually used as a x (multiply). The digits are added together. So… (1+1) x (1+1) = 2 x 2 = 4
(2+2) x (2+2) = 4 x 4 = 16
(3+3) x (3+3) = 6 x 6 = 36 So the correct answer is 36! I got my 9 and 11 year olds (my oldest 2 kids) to answer this. They both got the correct answer but used slightly incorrect working. As they saw other patterns that got them there. :) Lots of other people didn't get the correct answer. How did you get on? It doesn't matter if you're right or wrong, it's just a bit of fun. I hope that you consider using pattern interrupts in your marketing, in some cases they can be the difference between someone engaging in your sales copy, ads, or emails, and not reading/watching them at all. Kind regards, | 
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