Hi Agung,

Today I want to introduce you to a method to boost sales that I call the 7Q approach.

It's called 7Q because it involves taking any product you are selling…

…Whether you are the affiliate or a product owner…

…And making sure that in your promotion of this product, that you answer these 7 questions for your prospects:

Question 1: What is the biggest problem this solves? (And what other problems does it solve)

You may think it's obvious, for example that if you are selling dog leashes, that the problem that it solves is the dog running away.

Or if you're selling an electric digger, that it makes digging holes for plants in the backyard quicker and easier.

But however obvious it may seem, if you don't spell it out to the potential customer in your description of the product, you will make less sales.

People like you to do the thinking for them, and perhaps there are multiple benefits they may not have considered and there you are, spelling them out to them.

Whether you're selling an information product, or a physical product, heck even if it's a pair of women's shoes…

…Make sure to spell out the problems that it helps solve.

Question 2: What makes this product unique?

Every product, even generic no-brand products, can be positioned as unique in some way.

Some products are of course easier to do this with than others.

But if you don't spell out at least one reason why this product is unique and different to other products they may already be considering…

…Then you'll convert less sales than you should be.

For example. If I'm selling a pair of unbranded men's sports socks (drop shipping).

I know that the problems the market is facing include:

Getting blisters while running in some socks vs others.

Sweating too fast as some socks trap the heat worse than others.

Good sports socks will assist with faster recovery and less post exercise soreness than others.

Some socks can wrinkle and bunch up (especially wet cotton socks).

I know all this off the top of my head btw because I play a lot of Squash, so that's why I chose to write about this one in particular :)

So if the sports socks I'm selling capable of solving any of those problems, then I'd look at HOW it does it, and find a way to position that as unique.

For instance:

Thanks to the unique synthetic fibres that these socks are made from, they provide durable, moisture-absorbing performance.

No matter what sport you participate in.

Question 3: How long will it take to arrive?

People want instant gratification. If it's a physical product then they want to know they'll receive the product fast. If it's a digital product, then spell it out clearly that they will receive immediate members's area access to the product.

If it's physical, be clear WHERE it's being shipped from, and how long it will take.

The quicker the better so if you are making a lot of sales from china, always consider ordering a larger shipment to be dropshipped from a fulfilment house in the USA.

Question 4: Why do I need to buy now?

There should be at least 1, if not more, good reasons to buy this product right now.

This can be a price scarcity, a limited quantity that you have in stock, it could be that they get an additional bonus for buying today…

…Or you could simply point out the opportunity cost of not having that item for another day.

For example:

Don't let another day go by where you have pesky mice in the house. Did you know that mice can mate IMMEDIATELY after giving birth? That means they can multiply FAST. Don't let that happen, get your MouseTrap 5000 right away.

Question 5: How do I know my purchase is safe and secure?

People worry about giving out their credit card details.

If you use PayPal or Apple Pay or Google Pay, there's always that added trust, but outside of those, you can still get a security seal that shows your credit card processing is secure.

Question 6: Is this product demonstrated in a way that makes people say wow?

Video is great for this. Photos are the next best thing.

Often photos are taken that just show what a product looks like. And in some cases that's fine.

But often there's a way you can actually make people say 'wow, this is awesome… I MUST have that'

For instance, if you're selling an electric digger.

Then a quick video spending 20 seconds digging 10 holes for pot plants in front of people will make them say 'wow, that's so easy' and it's a lot more powerful than just telling them it's easy.

If it's an info product and you can't demonstrate it, then tell a story about it that shows what happens once the viewer has this 'benefit'.

Question 7: What do others think of this product

Having user testimonials can help a lot here. But if you can't gather those then the next best thing is to demonstrate the product or provide your own review of it.

And another option is to provide some scientific evidence to back up why your product does what it does.

—

Ok, that's it, that's the 7Q method.

Write it down, turn it into a checklist and make sure every item you list in your store (if selling physical products), or every item you promote if digital, answers those questions.

Run a split test after adding in this information into your copy, you'll generally see some great conversion rate increases.

Ok that's it from me for today.

I hope you have a wonderful weekend ahead!

Kind regards,

Mark Ling Founder of Traffic Travis https://www.traffictravis.com