Their most recent update, affectionately named "Penguin 2.0," was launched May 22nd, 2013. Penguin updates are expected to continue, and are geared toward dramatically improving quality, relevancy, and cleanliness of the search result by penalizing overly spammy pages or those with spam-like links. Sites that violate Google's quality guidelines have also likely been hit by this newest update to Google's constantly changing algorithm.

Even though many sites have been hit hard by these updates, you don't have to be among them. Your site can recover from Penguin and prepare for future algorithmic updates by understanding the update and making recommended changes.

Here are some of the most important things to know about how Penguin might affect your website. READ MORE >>